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how to seo for bing?

  • What do I need to do for SEO with Bing?

    All of the benefits from these enhancements are available to websites that invest in SEO. Webmasters can help their websites get more visitor traffic by helping Bing best represent their content to searchers in our SERPs. Webmasters can easily do this by adding unique titles and meta descriptions to each page. If webmasters don’t provide search engines with good, keyword-oriented, well-written caption source data, the resulting captions created by algorithm, no matter how hard we try, won’t represent your website as well as those websites whose webmasters did provide this unique and important data.

    The use of consistent data structures between pages on your website (such as placing similar data between pages using a similar tree structure, similar class names, support standard markup technologies, such as microformats, etc.) will also help improve the effectiveness of our crawler, which puts more of your content into our index. Submitting your sitemap to Bing if your website is new, has been substantially changed, or has added any new rich media content, is also very helpful. You can submit your sitemap.xml file via the Sitemap tool in Webmaster Center or directly from your browser’s address bar by typing the following:

    http://www.bing.com/webmaster/ping.aspx?sitemap=www.mysite.com/sitemap.xml

    Be sure to include the full URL for your website’s sitemap.xml file at the end of this line.
    However, there’s no need to resubmit your sitemap to Bing if Live Search previously indexed your website and there have been no recent changes on your website.

    Performing SEO for clear and high-quality page content also benefits searchers who will use Document Preview. When the standard captions are shown (derived from good SEO practices of creating unique title and meta description tags, which help Bing improve your rank to relevant keyword phrases) and one of yours piques the searcher’s interest, the searcher can now quickly do a deeper dive by using Document Preview to be sure the content they are seeking is actually available on your website. This benefits webmasters by driving more highly qualified traffic to them, making costly bandwidth usage far more efficient by reducing SERP bounces, and ultimately driving higher levels of customer satisfaction.

    Best of all, the type of SEO work and tasks webmasters need to perform to be successful in Bing haven’t changed—all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.

    Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.

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  1. #1 Allen Taylor
    February 24th, 2010 at 3:16 AM

    Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

    Post ReplyPost Reply
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